Lesson 17

抽象类话题：Advertisement & Health Article

本课围绕抽象类话题展开。学生需要会描述广告内容、健康习惯和健康文章，并能在 Part 3 中提出建议和分析流行原因。

学生复习重点

本课知识目标

掌握 advertisement 的种类和个人评价表达
掌握广告类 Part 2 的 what-where-what you saw-feeling 结构
掌握 keep healthy 和 health article 的常用语料
能用 Suggest 和 Cause & Effect 回答 Part 3

Lesson Logic

本课学习主线

先用 Part 1 语料打开话题，再用 Part 2 框架完成长答案，最后迁移到 Part 3 的观点表达。

Part 1 输入

Advertisement / Keep Healthy：先回答是否常见或是否喜欢，再补充场景和评价。

Part 2 主体

Advertisement / Health Article：抽象题要具体化，用场景、内容、亮点和影响支撑。

Part 3 输出

Suggest / Cause & Effect：提出措施，并解释为什么有效。

Part 1

话题入口与语料

Part 1 不求长，但要直接回答，并用 5W1H、分情况或否定转折把答案自然扩展到 15-20 秒。

Advertisement 题目

Do you like advertisements?
What kind of advertising do you like?
Do you see a lot of advertising on trains or other transport?
Is there an advertisement that impressed you a lot when you were young?

Advertisement 语料

leaflet 传单
TV commercial 电视广告
pop-up 弹窗广告
billboard 广告牌
grab handles 扶手
be covered with posters 贴满海报
take up too much room 占太多空间
annoying 恼人的
catch my attention 吸引我的注意

Keep Healthy 题目

How do you keep healthy?
What are your favourite sports?
Are there health classes in your school?
Is it easy for people to exercise in your country?

Health 语料

stick to a balanced diet 坚持均衡饮食
cut back on ... 减少...
pick up a healthy habit 养成健康习惯
fitness routine 健身计划
break a sweat 出点汗
sleep like a log 睡得很沉
You are what you eat 人如其食
fit as a fiddle 身体很健康
Health is wealth 健康就是财富

Part 2

核心题卡拆解

Describe an advertisement of a well-known product you have seen.

what it is
where and when you saw it
what you could see in the ad
how you felt about it

可套用结构

What

I would like to talk about a commercial starring ... for ...

Where / When

I remember it popped up on my TikTok page last month while I was scrolling.

Content

What really grabbed me was ... Here is how it went down in the ad: ...

Feeling

It went viral. It was totally a visual enjoyment and made me consider ...

Language Bank

本题高频表达

commercial 商业广告 starring ... 由...主演 household name 家喻户晓的人 latest model 最新款 tech giant 科技巨头 pop up 弹出/刷到 catch my attention immediately 立刻吸引我注意 stunning 惊艳的 self-parking 自动泊车 graceful and elegant 优雅的 go viral 走红 visual enjoyment 视觉享受

Topic Transfer

题目迁移：health article

这一部分用于把同一套逻辑迁移到同类题，不需要重新背一套完全不同的答案。

Describe an article about health in a magazine or on the internet.

Where: I read it on a WeChat official account called ...

What: It posts relatable, down-to-earth health content for students.

Why: I read it because I was having rough sleep and the title hooked me.

Content: The article shared three workable hacks: first, second, lastly.

Feeling: I felt motivated, tried out the hacks, and passed it along to others.

迁移语料

relatable 让人有共鸣的 down-to-earth 接地气的 wrap your head around 理解 rough sleep 糟糕睡眠 burn the midnight oil 熬夜 scroll through social media 刷社交媒体 feel wound up 感到紧绷 hooked me 吸引了我 dive into it 立刻读进去 workable hacks 可行的小技巧 wind-down routine 睡前放松流程 spot-on 很准 solid read 值得读的文章

Part 3

观点题迁移

Part 3 重点是总分结构。先给观点，再给两个分论点，每个分论点后面补 reason / example / comparison。

Suggest 题型

I think the government / companies could do a couple of things. First off, ... On top of that, ...

广告监管语料

crack down on ads aimed at kids; clearer labeling rules; paid posts; heavily edited photos; make informed choices

健康话题原因分析

Mental health-related content is growing in popularity for two main reasons. First, ... Second, ... which means ...

可练问题

How can companies make good advertisements?
What measures should governments take to regulate advertising?
Why are health topics like weight loss and fitness so popular?
Why is mental health-related content becoming increasingly popular?

Homework

课后复习任务

录音任务

选择 advertisement 或 health article 其中一个抽象类 Part 2 题目录音。必须把抽象内容具体化：在哪里看到/读到、内容是什么、为什么印象深、带来什么影响。